Recently, Chick-fil-A was named America’s favorite fast-food restaurant, according to Food and Wine Magazine. Despite being closed on Sunday’s for religious purposes, the fast-food giant still beat out other joints like In and Out, Five Guys, and Culvers.
The survey completed by Market Force, polled 7,600 consumers to determine what “America’s favorite” fast-food chain. According to the survey, Chick-fil-A ranked number one for best all-around food chain, dethroning 2018’s winner, In-and-Out.
Chick-fil-A, which was founded on Christian principles, still runs on Christian principles. It’s corporate purpose reading “to glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact with Chick-fil-A.”
“We intend to stay the course,” Dan Cathy told the Biblical Recorder in 2012. “We know that it might not be popular with everyone, but thank the Lord, we live in a country where we can share our values and operate on biblical principles.”
Steve Robinson, who served as Chick-fil-A’s chief marketing officer from 1981-2015, recently released a book called Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand, in which he explains how they’re corporate purpose saved the company from shutting down.
“I mean, we were on the brink of going under. And when we were sitting in that hotel room talking about what we’re going to do, we made some tweaks to the plan and we froze hirings, we froze salary increases and we cut the number of stores, cut expenses and did all the things a typical business would do,” Robinson told the Christian Post.
Robinson recalled that Cathy had said the following in their meeting:
“When I was running the Dwarf House, I had no intentions of creating a chicken sandwich. It was a simple idea. That’s why I was able to do it. I certainly had no idea it would spawn a business. And my primary concern is that we’re good stewards of the gifts that God has given me and us.”
“And he literally told us,” Robinson added, “if we’re not great stewards of the gifts, then we’re not going to have a right to honor God or to have a positive influence. This business is a gift that God gave me and we’re going steward it together. And if He chooses to help us survive and prosper, great. If not, so be it.”
Robinson explained that Cathy placed an emphasis on the “why” of Chick-fil-A and not just the “what” like many popular fast-food chains.
“In fact, he even said that even though profits are the lifeblood of the business, it’s up to God whether it survives or not,” Robinson said. “And it set the cultural foundation for our young executive committee because other than Jimmy Collins, the CEO, and Truett, we were all young bucks in our early 30s.”
“And it was a real eye-opening experience. But that statement still is the ultimate litmus test on everything Chick-fil-A does. Whatever the initiative is, if it doesn’t represent good stewardship that has the potential of glorifying God and serving others in a positive way, we probably shouldn’t be doing it.”
All their hard work and effort is clearly paying off as they have finally ranked as America’s favorite fast-food chain.