H&M Launches New Modest Fashion Collection and We Love It

    Now this is a fashion trend we can get behind! Modest fashion is bursting at the seams and H&M is the latest to launch a new line. The company is aiming to create clothes for their growing global market. The new line has launched online and in some stores, with more items following later this month. 

    The H&M LTD collection features dresses, long statement skirts, and ruffled blouses or tunic tops with coordinating trousers. Fabrics and details include intricate embroidery, floral prints, and shimmering and softly draped fabrics and jacquards.

    In the first drop, the color palette features pomegranate red and lilac pink alongside summer whites and deep blues. For the second drop on May 24, leafy greens and spicy yellows will be introduced alongside pale lilac and shimmery gold and silver.


    [Source: H&M]


    “With the inception of the H&M LTD Collection, we were very much driven by a love of color, embellishment and self-expression. There’s a confidence and positive feeling throughout the entire collection, from the flowing silhouettes to the head-to-toe prints, that women all over the world will really relate to,” said H&M head of design Pernilla Wolfahrt.

    Are you guys as excited about this as we are?

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