If you’ve ever considered becoming a beauty blogger, now is as good a time as ever to give it a go. Not only is blogging a great way to showcase your talent and skills, but it also has the potential to turn into a profitable, money-making career!
Before we dive into these five tips, I’d like you to stop and ask yourself why you wish to become a beauty blogger. If it’s simply to get “free stuff,” I encourage you to dig a little deeper and find a stronger motivator. Sure, receiving free beauty products in the mail is awesome. However, in my experience, free product is not a strong enough motivator to keep you going when times get hard and things aren’t very glamorous. So be sure to take the time to figure out your WHY before you jump in.
Okay. Now that that’s out of the way, let’s get into the good stuff. Believe it or not, starting a beauty blog is actually pretty easy. In fact, if you follow the five tips listed below, you’ll be a full-fledged beauty blogger in no time!
1. Pick a Name
You know that saying “The first impression is the last impression?” Well, it’s especially true when it comes to blogging. Your name is one of the first things that people come across when they find you online. You want to make sure that the name you choose is a good one! You’ll be stuck with it for quite some time, after all.
Here’s the recipe I recommend following when it comes to picking a name for yourself:
- Pick a name that’s memorable. You want people to remember you even after they leave your page. A name like MakeupByMel is a bit more memorable than just Mel.
- Avoid using numbers. If you must use them, limit use to just one.
- Keep it as short as possible. The longer your name is, the harder it is for people to remember it and type it into search fields. Make it easy for folks to find all that goodness you’re offering!
- If possible, make sure that it relates to the industry that you’re in (e.g., MaryTheMUA, TheMakeupZone).
2. Find Your Niche
Just as important as picking a memorable name is choosing your niche. Let me tell you, there are thousands of beauty bloggers on social media today. Thousands! So if you call yourself a general beauty blogger, it will be really hard for you to stand out in the crowd. “Beauty” is a pretty big category under which many subcategories exist. For example, maybe you focus on creating looks for darker-skinned women, or maybe you focus exclusively on super-creative makeup swatches. There are so many different subcategories for you to choose from. The more narrowed down your niche is, the more success you’ll see!
3. Pick a Host Site
There are many different hosting sites that you can use for your blog. WordPress, Wix and Weebly are just a few of the free options. My personal favorite hosting site to use is WordPress. It’s free and super easy to use, and you can get your blog up and running in under an hour.
Using a free host site like WordPress or Weebly is great for beginners because it allows you to set up your blog without a big financial commitment. You also get access to a ton of free website templates. Pretty cool, right?
One of the downsides to using a free hosting site is that you’re limited when it comes to customization. However, once you’re ready to upgrade to a paid option, you can do so for a few bucks a month!
4. Create Content Consistently
There’s no greater joy than waking up to a notification that your work was reposted by one of your favorite beauty brands. It’s awesome to know that your work is being noticed and recognized.
In order to receive that recognition, your work has to be discoverable. In order for it to be discoverable, it has to be shared. Many beauty bloggers post on social media at least one time a day*. Of course, it’s 100 percent up to you to decide how frequently you want to share new content, but there’s a lot of truth to the saying “Out of sight, out of mind.” Don’t hide your talent; people want to see it!
*Quality will always trump quantity. It’s better to post one quality piece of content a week than to post three not-so-great pictures every day.
This last tip may not seem very important, but boy oh boy, is it! If you ever have an opportunity to attend a beauty event (e.g., BeautyCon, PopUp Events, etc), you should totally go and have some business cards printed up to take with you! These events bring together tons of brands and influencers who share a love for beauty. Show up, talk with people/brands and see what connections you can make to help you grow your personal blog.
If you found this information helpful and would love to learn more about blogging, social media and brand collaborations, be sure to leave a comment below to let us know!