PI Founder Nicole Weider Featured in The Hollywood Reporter and Fox News on Walmart’s Removal of Cosmo

    Our very own PI founder, Nicole Weider, helped start an anti-Cosmopolitan magazine campaign back in 2011. She stopped pursuing the campaign when she had a child and wanted to focus more on being an author. Recently, Walmart decided to stop selling Cosmopolitan at more than 5,000 of its stores. Below are multiple current sources in which Nicole was featured in her efforts to help stop the over-sexualization of culture in the media.

    We are all bombarded with images and we are constantly seeing images that promote premarital sex. We at PI want to create new standards of how a woman should be treated and want to help the Hollywood industry to lead people back to their God-given beauty and dignity. We hope that you are inspired by the PI website and that you are an agent of change among your peers as well.

    According to Fox News, Nicole said:

    “Last week Wal-Mart removed Cosmopolitan from over 5,000 checkout lines. That means fewer risqué covers in front of kids, less degrading material on the shelves, and ultimately fewer copies being sold. I have been fighting against this magazine since 2011—along with Victoria Hearst and thousands of others who have joined us—to spread the word that Cosmopolitan‘s pornographic material and tips are damaging to young women. Seven years later, Wal-Mart understands that Cosmopolitan and its hypersexualized message is no longer in sync with the times. Cosmo is now being seen in a new light—rather than ’empowering’ women, it has been exposed as part of the problem.”



    Here is another quote from Nicole on the Fox News website:

    Sexual exploitation of young women in today’s day and age is a real threat, and is harming them without them even potentially realizing it. The real danger is that Cosmo magazine does this in a subtle yet enticing way, mixing in pornographic advice along with fun ‘celeb gossip’ and beauty tips.

    “Exposing young women—many of whom are underage—to hardcore sex advice and getting them hooked for more does not leave them ’empowered’ by any means.

    “We women have had enough. Enough of predators getting away with sexual misconduct. Enough with gender imbalance in the workplace. And enough of the message that we are only worth our sexuality and whether or not we can ‘please a man.’”

    I love what Nicole says about how there is a subtle message to the younger generation about pleasing a man. Here at Project Inspired, we believe that we must first seek Jesus and then God will bring our heart’s desires (Psalm 37:4). We don’t need to compromise our purity or our standards to “win” a guy over. The media has it backwards compared to God’s Kingdom. We are to focus on the Lord and His desires for spreading the Gospel, and loving our neighbor and focusing on God first; then we can be better prepared to be a future wife, if that is God’s call for us.

    The End Sexual Exploitation website announced:

    Walmart is using its platform to take a stand against sexual exploitation by instituting a broad sweep of all Walmart stores, removing Cosmopolitan magazine from each and every checkout aisle. This unprecedented effort will impact more than 5,000 stores across our nation.

    “That’s over 5,000 stores where families and individuals will no longer be automatically exposed to Cosmo’s hypersexualized and degrading article titles that regularly promote pornography, sexting, BDSM, group sex, anal sex, and more, all while marketing toward young teens with Disney star cover models.”



    The Hollywood Reporter recently made mention of Nicole Weider’s name, as she did initiate getting Cosmo in a plastic bag and teens under 18 to not be able to purchase it because of the pornographic material in the magazine. Click here to read the full article.

    One excerpt I thought that was very powerful from The Hollywood Reporter article was:

    “The National Center on Exploitation (NCOSE) executive director Dawn Hawkins said in a press release, ‘Cosmo sends the same messages about female sexuality as Playboy. It places women’s value primarily on their ability to sexually satisfy a man and therefore plays into the same culture where men view and treat women as inanimate sex objects. Walmart’s removal of Cosmo from checkout lines is an incremental but significant step toward creating a culture where women and girls are valued as whole persons, rather than as sexual objects. We are grateful for Walmart’s cooperation and for Walmart leadership’s recognition that corporations must do their part to change #MeToo culture.”

    I also love that the article mentions Nicole in the names of people who helped make this change and shift in the culture. This is a really big deal, so please keep Nicole in your prayers, and pray that more stores remove Cosmo and/or put a black cover over the explicit material and require that people be age 18 and over to purchase the magazine.

    Here’s another excerpt from from The Hollywood Reporter article:

    “Other incidents that brought the magazine’s titillating covers under fire include a petition in 2011 by former model Nicole Weider that garnered over 22,000 signatures, proposing to bind issues of Cosmopolitan in a non-transparent wrapper and sell it only to customers over 18 years of age. Virginia Hearst, a granddaughter of William Randolph Hearst, joined Weider’s efforts to classify the magazine as ‘pornography’ under state laws.”  

    We are so proud of our founder of Project Inspired, Nicole Weider, for taking a stand against the grain of the culture. The Lord has been showing me for some time, since 2008, that there would be a new thing called a “purity movement” that would be birthed in our culture, and God can use even the secular media to spread the news about it, such as the “Time’s Up” movement. We must acknowledge the desensitization in our culture in music, media and TV, and we must STOP buying the explicit songs, STOP clicking on and viewing the explicit videos on YouTube, and start watching other sources and promoting better musicians, writers and creatives in our generation. Amen?

    PI Girls, can you please pray that the media changes for the better and that God brings more spirit-filled leaders to the forefront to bring good change to our nation, and also pray that the negative media and corrupt entertainment is removed? Thank you for standing with us. We love you, PI girls, and we hope this inspires you to not be a follower, but to speak up for truth and justice.

    Christi Given
    Christi Given
    Christi Given is a former Trinity Broadcasting Network host for the JUCE TV NETWORK, and has been featured on the Hillsong Channel. Her passion is to reach the youth with the Gospel and her music. Given has been writing for Project Inspired since 2011, and hopes to encourage the younger generation in their faith.


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