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Beauty & Fashion

PI Urges You to Help “Keep it Real” with SPARK Movement Today!

As many of you PI girls may already know, Nicole has worked really hard to spread the truth about physical “perfection” in the media industry. It doesn’t exist!

We have offered numerous posts demonstrating how Photoshop is the secret ingredient used to enhance the already beautiful models to unrealistic standards. Nicole has had personal experience with this, and has revealed the truth in many examples of her before/after files. It seems that that majority of today’s fashion magazines are doing it, and we’ve had enough.

Well, Project Inspired is not the only organization that wants fashion magazines to get real. Miss Representation began as a documentary and has evolved into a movement. The message is to reveal the truth: Value is not determined by beauty alone and definitely not by sexuality! The goal? To get print magazines to reduce their use of Photoshop and to create instead more realistic, healthy perceptions of beauty.

The film Miss Representation exposes how American youth are being sold the concept that women and girls’ value lies in their youth, beauty and sexuality. It’s time to break that cycle of mistruths. (MissRepresentation.org)

Now we’re in the midst of a three day social media campaign called “Keep It Real” led by  SPARK Movement, MissRepresentation.org, I Am That Girl and Lovesocial.org who’ve joined together to host this call to action on behalf of us girls!


The objective of “Keep It Real” is to urge print magazines to print at least one image of a model without any Photoshop manipulation. Does this request sound familiar? Well, that’s because it was inspired by Julia Bluhmʼs campaign, which I recently wrote about.

Both Bluhm’s and the Keep it Real Campaign have proven that there is power in the individual:

We are uniting individuals around a common, meaningful goal to spark millions of small actions that ultimately lead to a cross-generational movement to eradicate gender stereotypes and create lasting cultural and sociological change. (MissRepresentation.org)


On the first day of this campaign, June 27th, participants were asked to tweet using the hashtag #KeepItReal and request that magazines reconsider their decision to Photoshop the bodies of their models.

On the second day, participants were asked to offer personal stories in blogs, reflecting how the ridiculously unrealistic images offered in these magazines have negatively affected them.

Today is the third and last day, and we ask that you take part in posting your own photos reflecting “real beauty” on Instagram!

Project Inspired is totally on board with this campaign. If you have not participated in the first two days, it’s not too late to make a difference.

Ladies, have you been participating in the “Keep It Real” campaign? How have Photoshopped images in fashion magazines affected your self-worth?

Image: iStockphoto | Thinkstock


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  1. Paris

    Posted by Paris on July 1, 2012 at 19:35

    From Photoshopped to “Naturalshopped!”

    • Project Inspired

      Posted by on July 3, 2012 at 06:48

      Paris, I like that comment!

  2. Project Inspired

    Posted by Lovely Niji on June 29, 2012 at 09:10

    This reminds me of something my friend told me: ‘If steroids are illegal for pro athletes, shouldn’t photoshop be illegal for models?’

  3. Project Inspired

    Posted by prayingiamlost on June 29, 2012 at 06:42

    I don’t have Instagram or an iPhone ):

  4. IdaPahus

    Posted by IdaPahus on June 29, 2012 at 00:08

    I don’t have instagram,but I still want to help!!! What can I do???