Picture this…a cold day (much like what you’re experiencing right now in states not ending in -fornia, -orida, -xas, -na or -ii) where the wind is howling, the snow is drifting and the fireplace oozing heat. It’s surprisingly warm inside that house of yours, and you’re in the mood for a good read.
What do you reach for?
Your iPad? Kindle? How about a real, turn-the-page-to-continue kind of book? You know, the kind without a screen. For all you bibliophiles who still crave the feeling of a book in hand, you’re not alone. According to UK Booksellers, people are opting for the real-deal yet again! The report (which you can read here) goes on to say that not only are book sales (yes, the physical kind) picking up, e-reader sales are dropping fast. Why? Our hunch is that there’s something about leafing through a brand new book for the very first time that you can’t recreate by pressing “power” on your e-reader.
All in all, this is tremendous news for those of us who can’t help but lose sleep over the fate of “the book shop,” and we’d like to think that Jane Austen would be proud. Maybe Hemingway, too.
Of course, we have to ask…. Are you a digital or physical book reader?