The “sexualization” of young girls is prevalent in Hollywood and the media. We’ve discussed this often on Project Inspired. But there’s still hope.
The Advertising Standards Authority (ASA) recently banned an ad featuring actress Dakota Fanning. The ad shows 17-year-old Fanning sitting on the floor with her legs straight and an over-sized bottle of perfume wedged between them.
Although Fanning is dressed appropriately, her gaze is seductive and the positioning of the bottle is controversial. The Advertising Standards Authority found the image guilty of “sexualizing a child.”
It’s not the first time that an ad has been pulled for its inappropriate content. In 2010, a Calvin Klein billboard in Australia featuring Lara Stone was banned by the Advertising Standards Bureau. In this ad, the actress is shown in a sexually submissive position with 3 half-dressed men. After complaints, the bureau had the board removed, stating that the image was “suggestive of violence and rape.”
Sadly, using sex to sell products is very common in advertising. But when the model is a teen, then the advertiser needs to be called out. Abercrombie & Fitch is a prime example. It often uses images of young men and women who are in controversial poses and mostly undressed, which is ironic since the retailer sells clothes.
“Sex sells” is a well-known phrase. But even if it were true (although I don’t believe it is), children and teens shouldn’t be a part of it, whether they’re in the ad or exposed to it.
Compare the following two perfume ads. The first, for a Yves St Laurent fragrance, was banned by the ASA because it believed the French actress dancing “simulated drug use,” and that the ad itself “was irresponsible and offensive.”
The next ad promotes Taylor Swift’s fragrance. I know I frequently use her as an example, but I feel that she’s a pretty good reflection of moral virtue, and her efforts should be noted and emulated.
What a contrast, don’t you think? And seriously, which fragrance would you like to try?
There are so many instances in which young girls are being exploited or exposed. But the good news is that there are people in power who strive to protect young children by banning controversial ads that may harm them.
Even here on Project Inspired, you may have noticed or even been a part of Nicole’s efforts to protect young girls from inappropriate content on the covers of Cosmopolitan magazine. Check out her most recent Anti-Cosmo video below.
The direction in which Cosmopolitan is heading is a dangerous one for young girls. But we all can make a difference by exposing it for what it really is. If you wish to join the fight to help protect girls from inappropriate material, take a moment to SIGN THE ANTI-COSMO PETITION.
Let’s pray that further efforts to protect young girls take place and that they’re successful!